White Knuckle Outfitters is a fictional outdoor recreational company based out of Breckenridge, Colorado. Nestled in the heart of the Rockies, they take advantage of some of the most epic terrain in North America with guiding activities such as white water rafting, rock climbing, mountain biking, ATV trails, zip lining, and hiking. This company obviously has a passion and deep rooted respect for the mountains, so I wanted to show that in their branding. The custom type for the logo was inspired by the raw energy and typography that is seen the metal music scene. With the stationary I wanted to further show the relationship that they share with the mountains and the natural resources that surround them, so I used a breath taking landscpe of their stomping grounds.