The new trend now a days seems to be having facial hair, and by the looks of things this trend is growing in popularity on the daily. Being a beard aficionado myself, I decided to create a project based on mens beard care products. The black packaging lends to more of a manly feel and the hunters orange stands out and catches the consumers attention. With the name of the brand, I wanted something that came across as tough and burly, but also made those who lived in the urban jungle feel like it was for them as well.